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1. Tell us about The Good Company - What is your mission!
Our story started with two questions: Why does toothpaste come in a plastic tube, and what are we actually putting into our bodies when we brush our teeth? After realising that toothpaste needed a serious upgrade, I set out to revolutionise the oral care industry in Australia – and in 2019, The Good Company was born. Our commitment is to provide products that are good for people and good for the planet. With a focus on using natural ingredients and sustainable packaging, our mission is to help people make the switch to oral care products that are honest, gentle and effective. We are committed to innovation, sustainability and continuous improvement as a business –constantly evolving to make eco-friendly alternatives accessible to everyone.
2. Tell us about the amazing products you sell, why are they so special?
When we launched in 2020, we were proudly the first-ever Australian-made toothpaste tablets on the market! We are also the only company who offers our tooth tabs both with and without fluoride, meaning we're able to meet the needs of everyone, no matter what their fluoride preference. Our tooth tabs went through almost 18 months of tests and trials to get to where they are today! When developing our formulas, I was really specific about which ingredients I wanted to include and which ingredients I wanted to avoid. Our tooth tabs are 100% vegan and cruelty-free and contain no nasty chemicals, artificial colours, preservatives, parabens, SLS or sulfates. We've packed them full of high-quality ingredients that effectively polish teeth, remove surface stains and remineralise enamel - and the best part is, they're kind to the environment and remove the need for single-use plastic oral care products.
3. What are some of The Good Company's core values?
Our 3 core values are EKO: Ethical, Kind and Open.
Ethical: We pride ourselves on our ethical approach to business and always strive to choose the most eco-friendly options throughout our entire process - from manufacturing our products, to selecting the most sustainable packaging and creating our products locally wherever possible, to support the Australian economy.
Kind: We are kind - to people, to animals and to the planet. All of our products are developed with this in mind and our entire range is proudly cruelty-free. We endeavour to partner with other businesses who share our values and passion for sustainability.
Open: We commit to being open and transparent with our community and are paving the way towards a more personal connection between business and buyer. We recognise the importance of trust and honesty and will always tell it how it is - no BS!
4. Tell us your biggest learning when it comes to running your business?
Having had zero business experience before I started this brand, my biggest learning has been to ask for support when I need it. In the beginning, I felt like I had to figure it all out on my own and didn't realise how powerful connecting with other business owners could be! I have a few incredible mentors who I learn from every day and a network of other business owners that I can tap into for advice and guidance. When you wear all the hats in your business it can become exhausting (and isolating), so I've also learnt to outsource areas outside of my expertise and focus on bringing as much value as I can to the areas in my zone of genius. I feel like these things have been instrumental in the brand's evolution and success!
5. How do you implement sustainability into your daily practice, what makes you a solmate?
I believe that the people who make the biggest difference are the ones who do little things, consistently. I've slowly replaced all of my unsustainable household items with better alternatives, and have used what I already have before buying something new - and I'm still on the journey! Small actions like keeping my reusable grocery bags in the boot of my car, switching from liquid soap to bar soap, avoiding single-use plastic items wherever I can, using pasta water to water my plants, composting my food scraps... it all adds up! I always encourage people to focus on starting small and taking it one step at a time. It's all about doing what you can and doing it consistently.
